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UK Digital News

Müller launches £9m campaign for Corner yogurts range

LONDON - Müller is featuring a cow who dreams of being a horse in a £9m campaign for its Corner range of high-end yogurts.

Zuckerberg concedes action on privacy is required

Facebook founder Mark Zuckerberg has responded to mounting calls from the public to make its privacy measures more transparent.

Dr Pepper rolls out Facebook status takeover for teens

LONDON - Coca-Cola has rolled out the next stage of its teen-focused brand campaign for Dr Pepper with the launch of a Facebook app.

ESPN offers rugby clubs chance of discounted Nike kit

LONDON - Pay-TV sports broadcaster ESPN has launched a new initiative offering rugby clubs the chance to kit their sides out in Nike rugby kit at a substantial discount, to celebrate its first season of live Guinness Premiership rugby.

Standard creates BA sponsored mobile app

LONDON - The London Evening Standard has launched a mobile phone news service sponsored by British Airways London City service.

Regulator clears Google's $750m mobile ad deal

LONDON - Google's $750m acquisition of mobile advertising network AdMob has been cleared unanimously by US regulators, who expect Apple's nascent mobile ad offering to maintain competition.

I-Level's demise will benefit industry

LONDON - The collapse of I-Level indicates that the market is shifting away from specialist one-stop shops and is good news for traditional media agencies, was among the more contentious issues raised at Haymarket Brand Media's inaugural Big Media Debate today (Friday).

Guardian rules out online reader registration

LONDON - The Guardian will not ask readers to register for online access in order to make its behavioural ad targeting more precise, delegates at a marketing conference heard yesterday.

Four-fifths of in-house PRs don't get social media

LONDON - Most in-house PR professionals (80%) are failing to integrate digital and social media into their communications strategies, according to research.

I Spy creates office space app for FlexiOffices

LONDON - Digital marketing agency I Spy has created an iPhone app for commercial property firm FlexiOffices that takes a consumer approach to finding available office space.

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