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What is Traction?Traction is a multi-channel relationship marketing platform that makes it easy to manage campaigns and, through the effective use of data, build brand advocacy.You can continually learn about your customers and prospects and enrich your profile data with each campaign, enabling you to communicate more effectively via any channel. This allows you to achieve a higher level of customer insight and effective targeting by running all of your e-mail, mobile, direct mail & Web campaigns from a single platform. A range of featuresTraction is the true multi-channel solution offering you a wealth of opportunity to communicate with your customers in a dynamic and targeted way. You can easily run your own e-mail campaigns, mobile marketing, competitions, surveys and more.A flexible solution to meet your needsTraction is available in a number of versions to meet your specific needs:Traction Enterprise - full service offering, scalable to meet the most demanding enterprise business requirements. Traction Lite - is aimed at companies with less complex marketing requirements. Custom Traction - please contact us to learn how we can customise Traction to meet your business needs. Traction. A solution you can trustTraction was created in 2001 and is being developed and enhanced continuously. Since the launch of the product, the Traction team has managed the campaigns and customer databases of some of the world's biggest names such as Unilever, Diageo, Cadbury, Audi, Adobe and FOXTEL.Contact Ouvrir today to discuss your multi-channel marketing requirement |
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